E-commerce | United States
Getting a growing Shopify store's customer inbox under control
Scenario background
A hypothetical direct-to-consumer brand selling home goods on Shopify and Amazon, run by two co-founders who handle marketing, sourcing and every customer email themselves.
Business challenge
As orders grow, 'where is my order?' questions, return requests and product queries pile up. Replies take days, reviews start to mention slow service, and the founders spend their evenings in the inbox instead of planning the next product launch.
Support provided
- Customer support by email and Shopify Inbox during agreed hours
- Returns coordination using the store's written policy
- Product listing updates and inventory data checks
- A weekly summary of common questions and issues
Implementation
- 1.Week 1: discovery call, helpdesk access and policy review
- 2.Week 2: saved replies and escalation rules written together
- 3.Weeks 3-4: assistant handles routine tickets with founder spot-checks
- 4.Ongoing: weekly check-in and monthly review of FAQs
What success looks like (goals, not reported results)
- Routine enquiries answered within an agreed response window
- Founders only see escalations that need a decision
- A growing knowledge base built from real customer questions
- Recurring issues flagged so product pages can be improved
Client feedback: not applicable. This is an illustrative scenario, not a real client.
